TOSHIBA BOOSTS CUSTOMER EXPERIENCE AT CRAZY HORSE MEMORIAL Another benefit of the solution is a significant increase in requests for the Memorial's newsletter, The Insider Update. Signing up for the newsletter to keep informed of the Memorial's progress is easy and instantaneous on the Virtuoso. Virtuosos are also having a positive impact on the number of visitor surveys the Memorial receives. “Visitor survey responses have increased 30 percent since we added the visitor feedback option on the Virtuoso,” stated Becvar. “And, more than 80 percent felt positive about their experience at the Memorial, noting that they would recommend Crazy Horse Memorial to their friends. Clearly, the Toshiba Virtuosos have helped us enrich our guest experience and acquire valuable feedback.” Toshiba’s digital signage team is also assisting the Memorial to enhance its support for the project through a giving option on the Virtuosos. Individuals are encouraged to make charitable gifts to the Foundation and become Storytellers to positively impact progress towards fulfilling the mission. Crazy Horse Memorial Foundation leadership team is now looking to Toshiba’s Ellumina team for support on two new “ The interactive experiences projects. The Memorial is creating a searchable database of the ® museum collections of its Indian Museum of North America . through Toshiba’s Virtuosos Museum staff is in the midst of researching and recording the provenance – or history – of each Native American art piece, have assisted the Memorial in tribal flag and textile in the vast collection of art and artifacts living out its mission to protect from numerous Native communities throughout North America. Toshiba’s Ellumina team will step in and link the Museum's and preserve the culture, database to a searchable, interactive database on the Virtuoso, providing the visiting public more in-depth knowledge about the tradition, and living heritage of art and accompanying culture of a native Nation. The Memorial also plans to share oral testimonies from Native elders with North American Indians.” visitors through the Virtuosos so visitors can hear the stories of Crazy Horse the warrior and other Native American culture and – President and Chief Operating Officer, traditions from the elders themselves. Laurie Becvar “ The Toshiba team has impressed us in every aspect of the installation process and has enabled us to properly articulate our story to the more than one million guests who visit us each year.” – Chief Executive Officer, Jadwiga Ziolkowski business.toshiba.com © 2016 Toshiba America Business Solutions, Inc. Electronic Imaging Division