TOSHIBA BOOSTS CUSTOMER EXPERIENCE AT CRAZY HORSE MEMORIAL After getting a sense of Crazy Horse Memorial’s objectives, the Crazy Horse Memorial Foundation’s leadership quickly learned that Toshiba team provided an overview of the full-service hardware, visitors were able to interact with the Virtuosos to learn about the software and content development expertise Toshiba has to offer sculpture, its history and the rich culture of Native Americans and reviewed a few of the compelling Ellumina installations that have throughout North America. They also discovered an additional — delivered impactful results for customers in the retail, sports and and unexpected — benefit. Toshiba’s touch screen displays were entertainment and education markets. serving as virtual tour guides, which is significant because the docent program only operates during the May through September With a clear vision of how Toshiba could 'check the boxes' on peak season. With the Memorial’s year-round calendar, the their wish list, Crazy Horse Memorial took the next step and capability to easily incorporate answers to guests' frequently asked scheduled a demonstration of Toshiba’s signature interactive questions into the complex’s Virtuoso fleet enriched the visitor digital signage solution, Virtuoso. “After seeing the demo, we experience to an entirely new level. understood exactly how Toshiba’s digital signage could fulfill our objectives,” noted Jadwiga Ziolkowski. “Virtuoso was everything Impressed with the public’s level of engagement with the we wanted and more.” displays, the Crazy Horse Memorial team recognized the opportunity to leverage the devices for staff training and development. “Our visitors’ interaction with the Virtuosos was so natural, it surpassed the ambitious benchmarks we had initially set,” noted Monique Ziolkowski. “When we considered the significant amount of information available on our displays and the amount of time our visitors spend with the displays, we decided to implement the use of the products within our own docent and employee training program. One of our student docents became an expert guide after walking through the information stored on the Virtuoso.” Crazy Horse Memorial Foundation’s executive management team was intrigued by the interactive display’s capability to host massive amounts of diverse content. “We provided Toshiba’s design team with a ton of photos, videos and artist renderings,” said Becvar, Crazy Horse Memorial Foundation’s president and chief operating officer. “We sent them everything from early photos of Korczak and his family, a photo diary from the very beginning of the sculpture in 1948 as well as pictures of local artists and their art. We also delivered a video library of staff restoring Native American textiles, signature moments of the carving’s development as well as a video series entitled, ‘Tools and Machines of the Mountain,’ which beautifully convey the time “ Our visitors’ interaction and effort needed to create such a historical structure.” Within 90 days, Toshiba’s Ellumina team had created the content with the Virtuosos was so and integrated the interactive touch screen displays (ranging natural, it surpassed the from 46- to 55-inches) throughout Crazy Horse Memorial’s spacious visitor complex including the Welcome Center, the ambitious benchmarks we Indian Museum of North America, Native American Educational & Cultural Center, Mountain Carving Room and The Covered had initially set.” Porch — which sits on the footprint of the home of the monument’s original sculptor, Korczak Ziolkowski. – Chief Executive Officer, Monique Ziolkowski