Crazy Horse

TOSHIBA BOOSTS CUSTOMER EXPERIENCE AT CRAZY HORSE MEMORIAL Customer: Crazy Horse Memorial Country: South Dakota, USA Industry: Tourism EDUCATE. ENTERTAIN. ENGAGE. South Dakota’s Crazy Horse Memorial, located in the state’s The executive leadership team of Crazy Horse Memorial Foundation, Black Hills and about half an hour from Mount Rushmore, is a non-profit, public charity of international scope, wanted to improve the world’s largest mountain carving in progress. This the learning experience for its more than one million annual visitors. massive undertaking was the passion of the project's Executive team members Monique and Jadwiga Ziolkowsk and founder, Korczak Ziolkowski, an accomplished sculptor who Laurie Becvar often discussed adopting innovative technology in an ventured west from Boston in 1948 after receiving an effort to educate, entertain and engage the Memorial's patrons. invitation from Lakota Chief Standing Bear to create a mountain carving dedicated to Crazy Horse. The effort to A student studying in the summer program of Crazy Horse's Indian complete the ambitious sculpture, which will measure 563 University of North America introduced the leadership team to South feet high and 641 feet wide, continues even after Ziolkowski’s Dakota Toshiba professionals, which led to a presentation of passing in 1982 as his family continues his devotion to the Toshiba’s Ellumina digital signage. After hearing about how it was project by overseeing the day-to-day activities. increasing visitor engagement at St. Paul, Minnesota’s Xcel Energy Center, STAPLES Center in Los Angeles and Las Vegas’ recently-opened, T-Mobile Arena, they were convinced the Virtuoso “After seeing the demo, we was the right solution for them. “At the first meeting with Toshiba’s team, we touched on the primary understood exactly how Toshiba’s goals we wanted to achieve with digital signage,” Jadwiga digital signage could fulfill our Ziolkowski, CEO of Crazy Horse Memorial Foundation stated. “We discussed our interests in enriching the guest experience; increasing objectives.” the number of participants in our Storyteller donor program and significantly enhancing the awareness of our world-class Indian Museum of North America.” – Chief Executive Officer, Jadwiga Ziolkowski